The Creative Image

How much do you know about the creative process? Would you like to develop your creative powers in 2024? Get started on your creative journey now and enroll in The Creative Image Email Course.

Note: Enrollment for the 2024 class has closed. Subscribe to the Mastering Photography newsletter to be the first to know when the next class is open for enrollment.

  • Explore the creative process and become a better photographer in 2024.
  • Twenty lessons delivered straight to your inbox. Three times a week for nearly seven weeks.
  • Each lesson comes with a PDF download you can keep for permanent reference.
  • Enrollment closes 10am, January 1, 2024 GMT.
  • Two minor projects and a major project designed to develop your creative skills.
  • First lesson sent on Monday January 1, 2024.
  • 60 day money back guarantee.
  • A creative exercise with every lesson to help you develop your creativity. Printable worksheets included.


Starting on January 1, 2024 you’ll receive three lessons every week by email for nearly seven weeks. Each lesson comes with a PDF download that you can keep forever. It also comes with at least one creative exercise to help you put the ideas you learn into action.

Each lesson will inspire you and help you reach your full creative potential. There’s no time limit to complete the creative exercises. Take as much time as you need – thinking and contemplation are important parts of the creative process and can’t be rushed.

There’s a strong emphasis on the practical steps you can take to become a more creative photographer. Creativity is process and that’s what you’ll learn in the course. Follow the process and your creativity and growth as a photographer will flourish.

The last lesson in the course is the major project – making your own photo book! The course encourages you to get it printed, but don’t worry, a PDF version works just as well.

Important note: This is the same course that I ran at the beginning of 2022. If you took part, then please don’t enroll, as there’s no new lesson content for you.


Lesson 1: What is Creativity? What is creativity and where does it come from?

Lesson 2: The Creative Process What is the creative process and how can you use it in photography?

Lesson 3: The Enemies of Creativity The habits that block the creative process.

Lesson 4: Where Does Inspiration Come From? Why you have to go out and look for it.

Lesson 5: Influences Understanding your influences and generating ideas.

Lesson 6: Make a Visual Journal How visual journals help the creative process.

Lesson 7: Think Like A Fine Art Photographer How to get in the creative frame of mind.

Lesson 8: Experiment and Enjoy Give yourself the freedom to explore, enjoy and make mistakes.

Lesson 9: Printing Photos How printing your photos helps the creative process.

Lesson 10: Minor Project – Make a Zine

Lesson 11: Photograph Your Own Backyard The benefits of working close to home.

Lesson 12 The Power of Projects Supercharge your creativity with projects.

Lesson 13: Your Best Photos How looking back through your earlier work helps you see the future.

Lesson 14: Minor Project – Make a Monograph

Lesson 15: How to Generate Project Ideas Where ideas come from and how to generate them.

Lesson 16: Projects and Access Why access to the subject is essential for the success of your projects.

Lesson 17: Start Telling Stories The art of storytelling in photography.

Lesson 18: Plan Your Year Make a plan for a year of creativity and enjoyment.

Lesson 19: Building a Coherent Body of Work Thinking beyond the single image.

Lesson 20: Major Project – Make Your Own Photo Book


My name’s Andrew and I’m a photographer, writer and teacher.

I’m passionate about photography and I love teaching other people how to create amazing images. My books have helped thousands of photographers just like you get better at their craft and tap into their inner creativity.

I’m looking forward to sharing all the secrets I’ve learned about the creative process with you!


Don’t take my word for it, here’s what other photographers say about my photography ebooks.

“A must read for anyone who either feels they are limited in their creativity or have entered into a creatively dry period.” – Matt

“I purchased your new ebook; brilliant.” – Paul

“I love your ebooks and have become a much better photographer thanks to you.” – Hugh


What kind of camera do I need?

You’ll get the most out of this course if you have a digital SLR or mirrorless camera, but the ideas are universal and apply if you work with film, compact or smart phone cameras.

How good do I need to be?

If you shoot for National Geographic you’ve probably got this stuff figured out already. 🙂 But otherwise, this course is aimed at all photographers, no matter how creative you think you are (or are not). It’s all about reaching the next level, whatever that happens to be for you.

What happens if I fall behind?

There’s no set schedule for the course and you can take as long as you like to complete it. You’ll receive two lessons every week for ten weeks, but you can take as long as you need to work through the creative exercises.

Do I need to own an inkjet printer to take part?

It helps, but it’s not essential. I’m a firm believer that making prints helps with the creative process. But there’s an option for everybody, and you don’t have to make prints unless you want to.

Why should I enroll in The Creative Image today?

Where will you be in a year from now? You can do nothing today and you’ll still be in the same place. Or you can enroll in our course and be a better photographer. What beautiful images will you make in 2024?

Is there a guarantee?

Yes, you can buy without risk. I’m so confident that The Creative Image email course will surprise and delight you that there’s an unconditional guarantee. If, for any reason, you’re not satisfied with the course just let me know within 60 days and I’ll refund the purchase price in full. No questions asked.

When does enrollment close?

Enrollment closes at 10am, Monday 1 January, 2024, sharp. This is to give me time to make sure everybody gets their first lesson on time at midday on the same date.

The Creative Image email course